Bioheat fuel's registered trademark makes official debut for cold season

By | November 10, 2006
As the home heating season approaches, heating oil consumers have a new option that is cleaner-burning and domestically produced. The use of Bioheat fuel as a heating oil for home heating systems is gaining ground.

Bioheat fuel is made from a combination of biodiesel and generic heating oil, making it a superior product for the environment and the heating system's operation. The National Biodiesel Board (NBB) and National Oilheat Research Alliance (NORA) have recently trademarked the term, and launched the official logo for this product.

To make Bioheat home heating oil, fuel dealers-mostly in the New England or mid-Atlantic states-blend ASTM D 6751 biodiesel with ASTM D 396 heating oil, using 2 percent to 20 percent biodiesel. Inclusion of 5 percent biodiesel in oilheat will be the overall objective of both the NBB and NORA as the market progresses.

"Bioheat fuel is the beginning of a new era for oilheat," said Paul Nazzaro, NBB director of petroleum outreach. "Through the cooperative efforts of NBB and NORA, the confidence level is very high that we will continue to meet the challenges facing the energy industry. It sets a major milestone in the heating oil industry to both advance cleaner-burning biodiesel, and to introduce a truly new and improved product. Fuel dealers system-wide will be proud to offer their existing and future customers this option."

The NBB secured the term "Bioheat" for use in identifying home heating oil blended with biodiesel, and sublicensed it to NORA so it can also help to broaden the use of the fuel and its identity. Both organizations will share use of the trademarked term and logo. A sublicense agreement for dealers is available on the NORA Web site, www.nora-oilheat.org, on the "News" page.

"The NBB has done a terrific job of developing an identity for Bioheat heating oil," said John Huber, president of NORA. "Using this symbol will give consumers a quick read that they are using a renewable fuel to heat their home. It will give retailers a great way to connect with this product, and the marketing efforts of NORA and NBB."

As Bioheat fuel use grows, thanks in part to favorable legislation like state tax credits in New York, other developments to expand the industry continue. Bioheat fuel provides the same benefits as biodiesel: enhanced energy security, lower emissions and odor (depending on blend), and economic development. Further, Bioheat fuel use indicates a decrease in NOx emissions.

NORA was established in 2001 by an act of Congress to provide research and development, education and training, and consumer education. It is designed to benefit the oilheating industry and its consumers.
 
 
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