Biodiesel advocacy hits high gear as administration works to finalize RFS
NBB has made it a top priority to work aggressively toward an improved standard for 2014 renewable fuel standard (RFS) volumes since the U.S. EPA announced the proposed RFS rule last fall.
NBB conducted a series of high-level meetings with administration officials to convey the biodiesel message. This includes meetings with EPA Administrator Gina McCarthy, USDA Secretary Tom Vilsack, senior White House officials, the U.S. DOE, and others. While there was no confirmation on how the administration would ultimately decide the final rule, we know that a strong impression was made and the administration was forced to reconsider the initial November proposal.
Nearly 120 biodiesel companies signed a letter to President Obama calling for a higher volume and nearly 100 Republicans and Democrats in Congress signed a letter or contacted the White House directly to advocate on our industry’s behalf. This is more support than we’ve ever had, and these lawmakers from across the country represent districts where the U.S biodiesel industry has a presence, and they highlight the political and geographic diversity of our industry that is among its greatest strengths.
NBB rounded out the month of June with a strong finish to our earned media campaign designed to raise awareness of the impact that the proposed EPA standard would have on the industry. In total, the effort saw nearly 200 stories, editorials, columns, and letters to the editor published in news outlets nationwide highlighting the need for a strong biodiesel RFS, including in the Wall Street Journal, Reuters, Politico, USA Today, The Seattle Times, The Associated Press, The Chicago Tribune, and many others.
NBB would like to thank all biodiesel stakeholders and supporters who participated in the various advocacy campaigns. Collectively, we made a strong and compelling case for a strong, stable RFS.
2014 RFS Advocacy and Earned Media Highlights
By the numbers:
• More than two dozen local news outlets highlighting damage
from RFS proposal
• At least 100 stories in Washington, D.C., media, and other
• Nearly 50 letters/op-eds in recent months, including in Wall
Street Journal, The Associated Press, Reuters, USA Today,
Chicago Tribune, etc.
• Additional op-eds/columns by third-party supporters
• 120 industry signers on letter to President Obama
• 100 bipartisan legislators contacted the White House on behalf
of the industry