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Al Gore congratulates Clif Bar on its biodiesel efforts

By | January 24, 2007
Clif Bar & Co. received a surprise visit recently from former Vice President Al Gore upon the launch of the eco-focused food company's groundbreaking commuter program, which features biodiesel. Cool Commute is the nation's first incentive program to pay cash to company employees who purchase clean-burning diesel cars and fuel them with biodiesel.

"There is a hunger in the business community for practical solutions on how to put environmental goals into action," said Gore, whose documentary film, "An Inconvenient Truth," presents the case for addressing global warming. "Companies are searching for pioneers that are examples of positive change."

Clif Bar is a nationally recognized leader in the fight against global warming-Gore's top priority as an environmental advocate. Clif Bar's new Cool Commute program helps to tackle global warming by paying $5,000 to its employees who switch to B100 to fuel their commutes. In addition to a cash incentive for biodiesel, Clif Bar will also pay $5,000 to employees who buy a fuel-friendly hybrid vehicle.

"We found that collectively the folks at our company consumed about 29,500 gallons of gasoline commuting more than 700,000 miles to and from work in 2005," said Elysa Hammond, Clif Bar's staff ecologist and codeveloper of the Cool Commute effort. "By encouraging our people to rely less on fossil fuels in their commutes, we can make a difference as a business when it comes to global warming."

Clif Bar and the National Biodiesel Board (NBB) have worked together in the past to fuel Clif Bar's touring vehicles. Clif Bar Experience Program Manager Grady O'Shaughnessy will address the session, "Biodiesel Buzz: Successful Campaigns Drum Up Interest in Biodiesel" at the National Biodiesel Conference on Feb. 4-7 in San Antonio, Texas.

Cool Commute also offers a variety of rewards to employees who leave their cars at home altogether, or participate in other fuel-saving activities.

Clif Bar & Co. is a leading maker of all-natural, organic energy and nutrition foods and drinks, including the Clif Bar energy bar.
 

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