State soybean associations, NBB partner to bring biodiesel to truckers

By | June 17, 2008
Truckers across the nation are hearing ads on the Midnight Trucking Radio Network touting the benefits of the BioTrucker Fuel Card. The fuel card was introduced at the Mid America Trucking Show (MATS) in March to benefit small fleets and owner operators. Now, five state soybean boards in Kentucky, Ohio, Iowa, Indiana and Illinois are helping truckers find biodiesel and save money on fuel.

"This program is a great way to drive truckers to the participating truck stops in each state," said Tom Verry, director of outreach and education for the National Biodiesel Board. "It came out of a discussion that we had at MATS this year with Jaime Vincent of the Kentucky Soybean Board, and Midnight Trucking Radio Network, and (it) grew into this program."

The NBB and state soybean associations have been actively promoting biodiesel to truckers for several years. The Kentucky Soybean Board has teamed up with NBB at MATS for the past four years, promoting biodiesel to 75,000 truckers at the Kentucky State Fairgrounds. The Kentucky Soybean Board, Iowa Soybean Association, Illinois Soybean Association and Indiana Soybean Alliance have gone on tour with trucks featuring colorful graphics and the soy biodiesel message. All of these activities become focused with the BioTrucker Fuel Card program.

"We saw the benefits right away of having a fuel card that helps truckers find biodiesel and save at the pump," Vincent said. "Two of the stops carrying biodiesel in our state are already offering a 2-cent discount per gallon of biodiesel for BioTrucker Fuel Card holders. The radio co-op program is a great way to get publicity for them."

Kentucky truck stops Waddys Unocal 76 and Donerail Travel Center in Lexington as well as Sapp Bros. in Peru, Ill., offer the 2-cent discount. In addition, truckers benefit with no fuel transaction fee on biodiesel at 226 in-network truck stops, 75 of which are in the five participating states.

"We would like to encourage more truck stops in Ohio to carry biodiesel," said Tom Fontana, director of new use development for the Ohio Soybean Council. "Programs like this help."

Listeners may have to stay up late to hear the spots, but many truckers drive at night. They listen to the Midnight Trucking Radio Network on AM stations across the nation and XM Radio channel 171. With 231 10-second ads and 150 30-second public service announcements, the soybean boards can get their messages across about biodiesel quality and energy independence, while promoting BioTrucker Fuel Card in-network truck stops.
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