National Education Campaign Supports Critical Policy Efforts

NBB continues to spearhead the only comprehensive national education campaign designed to promote biodiesel. The effort reaches audiences from national opinion leaders to local fleet managers, but a main component focuses on D.C. thought leaders.
By The National Biodiesel Board | October 26, 2017

The National Biodiesel Board continues to spearhead the only comprehensive national education campaign designed to promote biodiesel. The effort reaches many audiences from national opinion leaders to local fleet managers, but a main component focuses on thought leaders in Washington, D.C. Among NBB’s constant objectives is safeguarding against roadblocks that might impede industry growth.

“This year’s national ad campaign encourages thought leaders to explore the promise of more with biodiesel,” said NBB Communications Director Jessica Robinson. “The content focused on the 64,000 jobs the biodiesel industry supports and the tremendous economic benefits that brings to communities across the country.”

The national ad campaign has been cited as influential in offering the positive message support needed to secure key federal policy victories. And survey work conducted by NBB backs that up.

“According to NBB’s annual survey, 93 percent of people who recalled seeing the ad had a more favorable impression of biodiesel,” Robinson said. “The more people know about biodiesel, the more favorable their opinions are, which is exactly why this education campaign works so well to increase the perception of biodiesel.”

The campaign wraps up this fall with preliminary data showing millions of impressions, hundreds of thousands of video views, and thousands of clicks through to the campaign homepage, www.AmericasAdvancedBiofuel.com.

Discovery Channel Documentary on Biodiesel This Fall

Over the past 18 months, NBB has worked with a documentary film crew working for the Discovery Channel. The 120-minute piece titled Hot Grease will air Nov. 16. It involved some nine days of shooting with NBB staff and members and countless discussions, interviews and materials to help accurately tell the story of the commercial biodiesel industry.

 
 
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