NBB National Ad Campaign Shows Strong ROI

The National Biodiesel Board's annual advertising campaign hit airwaves this summer with biodiesel education aimed to influence key decision makers on the many benefits of biodiesel. Early results show a strong ROI for this campaign.
By The National Biodiesel Board | October 22, 2018

The National Biodiesel Board’s annual advertising campaign hit airwaves this summer with biodiesel education aimed to influence key decision makers on the many benefits of biodiesel.

“Funded by the United Soybean Board and nearly a dozen qualified state soybean boards, this educational campaign allows NBB to reach an audience unfamiliar with agriculture and the biodiesel industry, as a major component includes targeted advertising in the mid-Atlantic and Washington, D.C., areas,” said Kaleb Little, NBB director of communications. “This reach is mutually beneficial for NBB, members and production agriculturalists as the ads strive to increase consumer acceptance and growth of our product.”

This year print ads were found in The Washington Post, The Hill, Politico and Roll Call, with digital ads on more than two dozen news and information sites, as well as Facebook.

“Early results show a strong return on investment for the campaign,” Little said. “The campaign ran in June, July and heavy in September. The print campaign earned approximately 686,200 impressions, digital reached more than 9 million impressions, and we gained more than 500,000 impressions on air through the radio component.”

This reach greatly helps share the positive message of clean-burning biodiesel. NBB plans to continue to promote the biodiesel industry and its mission through these ad campaigns, and greatly appreciates any assistance in sharing the narrative.

 
 
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