NBB's YouTube channel fires up the web

By | March 09, 2009
Melissa Etheridge and Jay Leno, ferry boats and fast cars, New York and San Francisco-all are a part of the National Biodiesel Board's YouTube channel, www.YouTube.com/NationalBiodiesel.

YouTube is the No. 1 Web site for online video sharing. A staggering 70 million people worldwide visit it each month. Social media sites such as YouTube have become wildly popular in recent years.

NBB's YouTube channel features a wide array of biodiesel information in video form. Clips from celebrity users, samples of news coverage and informative videos are among the nearly 50 videos already available.

More people are turning to the Internet for information than any other media source, including television and newspapers.

"Sites like YouTube and Facebook are more than just fun and games today," said NBB Director of Communications Jenna Higgins. "They drive public awareness, public opinion and mainstream media coverage. We want to have a voice in this forum and ensure that an opportunity to learn about the benefits of biodiesel is reaching the people who seek it."
Biodiesel fans can become subscribers to the channel and find out when new videos are posted, offer comments and share videos with friends.
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