Winter a hot time for Bioheat promotions

By | December 20, 2010
Winter is a time associated with selling and using Bioheat, but this winter has also been a hot time for the promotion of the alternative home heating oil. The National Biodiesel Board works to develop markets for biodiesel, and one of the most rapidly expanding new markets is Bioheat home heating oil.

The airwaves

In November the National Association of Farm Broadcasters conference hosted a unique trade show where Greg Anderson, a soybean farmer from Nebraska, Don Allen, a Bioheat dealer from Virginia, and NBB staff members told the story of Bioheat to more than 30 farm broadcast representatives. The majority of the interviews were recorded on the spot for radio shows to be played all across the U.S.

"This event was unlike any other I have ever attended," said Allen. "It gave us an opportunity to tell the public about the benefits of biodiesel, and the exciting market it has in home heating oil." Allen added that the Bioheat message was heard by many at the trade show, but the event was unique because the interviews then reached thousands more once they hit the radio waves.

The Big Apple

The National Biodiesel Board helped organize a group of soybean farmer leaders for a New York City Bioheat tour in December. The tour brought state soybean board members to New York to see first-hand the Bioheat and biodiesel markets in the state including biodiesel production facilities, distribution and the New York Mercantile Exchange where billions of dollars of energy products are sold every day.

Starting in October 2012, all heating oil sold within New York City will contain at least 2 percent biodiesel.

"New York City consumes 1 billion gallons of heating oil annually, more than any other city in the United States," said City Councilman James F. Gennaro, who sponsored the legislation. "This will annually replace 20 million gallons of petroleum with an equal volume of renewable, sustainable, domestically produced biodiesel."

In addition to Bioheat, New York City is the largest municipal user of biodiesel in the country. NYC's Parks Department uses B50 blends in maintenance vehicles at landmarks such as Central Park, Yankee Stadium, and Coney Island. NYC's sanitation department uses B20 in all 4,000 sanitation trucks.

Success stories published

The NBB recently published a piece titled "Success Stories: the Sustainability of America's Future Through Biodiesel." The publication features profiles of biodiesel and Bioheat companies from diverse sectors of the petroleum market. The companies have made the strategic decision to differentiate themselves from their competitors by introducing biodiesel blends into their product lines.

The publication also features the Boston Bioheat tour, an event that the NBB, the National Oilheat Research Alliance and the Massachusetts Oil Heat Council put on to bring the oilheat and biodiesel industries together to discuss the potential of Bioheat as the future of the home heating oil industry.

To receive a copy of the publication, please contact the NBB at
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