New Holland sponsors UN climate change convention reception
Photo: New Holland
July 13, 2011
BY Erin Voegele
New Holland Agriculture, a manufacturer and seller of agricultural equipment and a division of CNH Global N.V., announced that it has signed on as a Gold Sponsor of the Climate Action Networking Reception. The event is hosted by Climate Action in partnership with the United Nations Environment Programme and the South African government, and will take place during the 17th United Nations Framework Convention on Climate Change (COP17), which kicks off in November.
According to New Holland, the sponsorship falls into the framework of its commitment to the environment. “The brand is focused on developing solutions that make farming more efficient while respecting the environment,” said New Holland in a statement. “This is the basis for its Clean Energy Leader position, which includes its pioneering work with biofuels, Tier 4 low-emission technologies, biomass, the NH2 hydrogen tractor and the Energy Independent Farm concept.”
The company stresses that its brand took the lead within its industry when it came to offering biodiesel compatibility for its products in 2006. As of 2010, 90 percent of the tractors and harvesting equipment manufactured by New Holland were able to operate on B100 fuel.
New Holland has also formed a partnership with FPT Industrial, which has developed Selective Catalytic Reduction low emission technologies for on- and off-road applications. This collaboration has led to the development of New Holland equipment that meets stringent Tier 4A emissions regulations, which are now 100 times lower than 10 years ago. The company currently has 20 tractor models and nine combine harvester models that are Tier 4A compliant. “For New Holland, this is not just about legislation—it is at the heart of its clean energy position and commitment to the environment, and the brand has a track record in the design and production of equipment that delivers top performance with emissions levels well below regulatory levels,” said the company in its announcement.
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"Climate change is the biggest global challenge of our age, and it has particular resonance in the emerging and high potential economies that we serve,” said Franco Fusignani, CEO of New Holland Agriculture and CNH International. “Through this sponsorship we aim to contribute to Climate Action's objective of providing a platform for an ongoing dialogue between business and governments, where international corporations such as ours can highlight solutions they are able to provide for tackling climate change."
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