BiodieselNow app helping consumers find fuel

By NBB | May 01, 2013

The National Biodiesel Board launched its first mobile app for both iPhone and Android devices at the National Biodiesel Conference & Expo in February and it has seen early success with users. After the initial launch at the conference, downloads continue to be steady for this mobile app that provides biodiesel users a map to the nearest retailer as well as industry updates through a news feature.

“We understood from the beginning of the development process that the initial attraction for this app would primarily be within our industry and those who utilize our fuel,” said Doug Whitehead, director of operations and membership at NBB. “We plan to continue to enhance the features of the app to broaden the user base, helping us educate a larger audience of the many great benefits of biodiesel.”

Another unique feature of this app is the rewards program that allows the user to collect points for every gallon of biodiesel purchased and for reading the news feed within the app. With each point the user grows a series of trees within the app and when the tree is fully grown, the user is able to select from a small group of items as a reward.

“The heart and soul of the app is to make it easier for people to find and use biodiesel,” Whitehead said. “But at the same time, if we can make the app appeal to a wider audience through offering rewards, we are going to do that. More downloads mean more people seeing biodiesel and more awareness and engagement in the industry.”

To download the free app, visit the iPhone App Store or Google Play for Android devices and search “BiodieselNow.” Also, visit http://app.biodiesel.org for more information.

 
 
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