US clean diesel car sales up 25 percent in 2014

US diesel car sales continue to rise as new, clean diesel technology and more choices change drivers' perceptions
By Ron Kotrba | July 16, 2014

According to data compiled by and Baum and Associates, U.S. clean diesel car sales have increased 25 percent during the first six months of 2014 while the overall U.S. car market has increased by 4.2 percent.

The 2014 clean diesel sales total includes six months of consecutive sales increases, including double digit increases in March (+ 39.5 percent), April (+ 60.4 percent) and May (+26.8 percent). June 2014 was the 43rd monthly increase in clean diesel sales in the past 47 months, with 31 of those months registering double-digit increases.

2014 Clean Diesel & Hybrid Car Sales

Vs. '13 Monthly Sales     


Feb. '14     

March '14     

April '14     

May '14     

June '14

*Clean Diesels

 +  6.8%

 +  4.5%




 +  8.8%




(- 5.5%)

(- 7.9%)

+  6.6%


Overall Market

(- 3.0%)

(- 0.1%)

 +  5.6%

 +  8.0%


 +  1.1%

*(Diesel car and SUV markets only—does not include light duty pickup trucks or vans.)

(Source: Hybrid and Baum and Associates)

“Sustained and mostly double-digit increases in sales each month over a four year period prove that U.S. consumers are embracing the benefits of clean diesel technology and its proven, high fuel efficiency, great driving performance, and long-term value,” said Allen Schaeffer, the Executive Director of the Diesel Technology Forum. “The consistently positive sales trends for clean diesel are particularly noteworthy since they have occurred over a recessionary economic period when diesel fuel prices have trended upward, and consumers have many more fuel efficient vehicle choices than ever before. Today, the clean diesel choices include 27 cars and SUVs, nine vans and 10 pickup trucks. We expect that number to nearly double in the next 18 months, and we expect that more models in more brands will only generate higher sales in the future. While diesel cars and pickup trucks make up only three percent of the overall U.S. vehicle market, most analysts predict continued growth in the U.S., with many believing the diesel market will double by 2018.”

The Hybrid and Associates sales information follows data compiled by IHS Automotive for the Diesel Technology Forum released last month that showed clean diesel vehicle registrations (cars, SUVS, vans and pickups) had increased by 30 percent from 2010 through 2013.

For a list of the clean diesel cars and pickups available in the U.S., news diesels coming to the U.S. and fuel mileage data, click here.