Bioheat outreach and education is hot, hot, hot

By NBB | January 18, 2012

The trademarked word Bioheat was coined in a basement home office, at a meeting between two National Biodiesel Board consultants and a visionary oilheat state executive. Who knew that Bioheat, through the efforts of NBB, would go on to create infinite opportunities for the oilheat industry? Today Bioheat is touted as the “Evolution of Oilheat,” taking its rightful place among the thousands of fuel dealers excited about delivering a fuel that will compete well into the 21st century. 

NBB’s Bioheat program is blanketing the oilheat states in its largest campaign to date. Led by Paul Nazzaro, Advanced Fuel Solutions, and a group of professionals selected for their comprehensive understanding of both industries, the Bioheat team is working to reach every oilheat dealer with a simple message: If you’re not carrying Bioheat, there’s never been a better time to start. 

In case you’ve missed it, here are some of the new key pieces of this critical effort:

• Bioheat Playbook: A comprehensive manual that includes technical and marketing materials for dealers. It also comes with in-person training from the AFS team.

• Bioheat Advertising Campaign: You’ve seen the New York City ads on buses and subways, and heard the radio commercials, but that’s only the beginning. The campaign will be customized to other oilheat markets, such as Boston.

• Bioheat Jeep: This biodiesel-powered vehicle is a lean, mean awareness machine! It travels to home shows and other events throughout the Northeast, and may be available for Bioheat dealers to use upon request.   

The team is also hosting workshops throughout the Northeast, has redesigned, is spearheading a new social media presence, and is contributing monthly articles to five industry publications. The majority of this effort is funded by the United Soybean Board and the Nebraska Soybean Board.

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