National ad campaign takes off showcasing America’s advanced biofuel

By NBB | July 17, 2012

It's loud, fast and thrilling, and it's more than a concept. Biodiesel is America's only advanced biofuel available nationwide. It's the fast track to American jobs—the road to energy independence. As the U.S. biodiesel industry shows in its just-launched ad campaign, biodiesel is here, now.

This ad campaign is the second time the industry has taken to the airwaves, television screens, Web and print outlets to tell its story. And what a story it is. The campaign centers around Brent Hajek's 182 mile-per-hour land speed record, set with B20 in a Ford SuperDuty.

The multimillion dollar project includes national television and Web advertising, and regional print and radio advertising. Two 30-second spots began airing across the nation on Sunday morning network talk shows on June 17. The National Biodiesel Board worked with PCI Communications, a leading provider of creative communications services for Fortune 500 corporations, national associations and federal agencies, to create the campaign.

Take a look at the campaign at 

The effort is supported by the United Soybean Board, the NBB, State Soybean Checkoff Boards, the U.S. Canola Association and the Northern Canola Growers Association.

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