Mahindra prepares to bring all-diesel line to U.S.

By Nicholas Zeman | September 18, 2009
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Posted October 5, 2009

One of India's largest automakers, Mahindra GV, is preparing to launch a two model pick-up line in the first quarter of 2010, and is currently signing up dealers for the rollout. Alpharetta, Ga.'s Global Vehicles USA, the exclusive importer and distributor for Mahindra, said they have between 300 and 400 retail outlets on-board to sell the TR20 and TR40 trucks. "A new generation of clean-burning, diesel-powered vehicles is set to take the American auto market by storm," Mahindra said.

Both models, scheduled to be released in February, are four-wheel drives with four cylinder common rail diesel engines. "We've seen a positive trend in the diesel market, despite slight setbacks because of price," said Mike Geylin of Global Vehicles.

The two-vehicle line features six-speed automatic transmissions and fuel economy more than 30 miles per gallon, and is the first Indian-made motor vehicles for sale in the United States.

Mahindra has made no official endorsement of biodiesel or biodiesel blends, but is built with state-of-the-art "green technologies," Geylin said.

"We're confident we're coming to the market with the right product at the right time," said John Perez, founder and CEO of Global Vehicles. "Mahindra vehicles promise superior quality, performance and reliability, along with outstanding fuel efficiency at an affordable price.

The company just reported its largest sales month ever in the domestic Indian market, rising to the tune of 12.1 percent to a record 27,431 vehicles. The company is also one of the largest manufacturers of tractors in the world. Tomball, Texas-based Mahindra USA is a wholly owned subsidiary of Mahindra and Mahindra, and began sales operations in 1994. Overall, the $6 billion Mahindra Group has a presence in 25 countries across six continents.

"Mahindra's entry into the U.S. auto market is a significant step not just for our company but for India," said Pawan Goenka, president of Mohindra's automotive sector. "The U.S. continues to be the world's most important automotive market in terms of size growth and opportunity."
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