National Biodiesel Board launches new ad campaign

America’s advanced biofuel, biodiesel, is an alternative energy success story. It’s powering vehicles from coast to coast and replacing more than 1 billion gallons of petroleum every year. And to celebrate biodiesel’s benefits that touch cities and towns, fields and farms, water and air, a new advertising campaign demonstrates how it is fueling America as a low-carbon, renewable energy source.

“Biodiesel shows that forward-looking energy initiatives work to promote new ideas and innovation that deliver results,” said Joe Jobe, National Biodiesel Board CEO. “We have a lot to be proud of and want to showcase to leaders in Washington and around the nation the environmental, economic, and energy benefits biodiesel brings right to their communities.”  

The NBB unveiled the advertising campaign May 18. The 30-second commercial will air on national television networks, as well as on select local broadcast outlets and cable news programs throughout the summer.

The digital campaign includes banner advertising and a 15-second version of the television commercial presented as a pre-roll to programming on news platforms and as openers to videos on YouTube. Radio and print focused on target areas will round out the comprehensive campaign, anchored by a relaunched website (www.americasadvancedbiofuel.com) that provides videos featuring how biodiesel is making a difference in from coast to coast.

Produced by Northern Virginia-based PCI, a leading provider of creative communications services for Fortune 500 corporations, national associations, and federal agencies, the campaign recognizes biodiesel’s role as an important transportation fuel—an advanced biofuel impacting people in every walk of life, throughout the country.

The television ads focus on biodiesel in motion, fueling various vehicles in a wide range of settings across the nation. The online and radio ads echo the theme of biodiesel at work today from coast-to-coast. The print ads showcase several personal success stories with biodiesel. In addition to offering basic biodiesel information, the microsite dives in to feature unique stories in video form from biodiesel users, suppliers and distributors. It lets them tell their unique biodiesel story and shows biodiesel is an effective, renewable alternative. 

Though the ad campaign is solely focused on providing information about biodiesel, it complements NBB’s extensive efforts to support biodiesel growth through the renewable fuel standard (RFS). After years of delays, the EPA has announced it will propose new RFS volumes by June 1. 

Funding for the campaign is provided by the United Soybean Board, State Soybean Checkoff Boards, U.S. Canola Association and the National Biodiesel Board.