Fertilizing grassroots bounty

By | March 23, 2010
Eight thousand comments were just the beginning for the NBB's state-directed grassroots campaign program. Since November, the group has tackled the federal regulatory process head-on to support the biodiesel tax incentive.

"Banging the pot is a long standing tradition in D.C.," said Manning Feraci, NBB vice president of federal affairs. "The grassroots effort led by NBB and enacted by state team leaders and biodiesel supporters played a significant role to solidify support for the extension."

First formed last summer to organize biodiesel supporters' call for changes to the RFS2 draft rule, NBB's grassroots outreach program is centered on state team captains. Team captains have volunteered untold hours coordinating efforts in each of their respective states.

Collectively the group has directed efforts resulting in hundreds of news articles and editorials, countless calls to elected leaders' offices, biodiesel plant tours, letters from mayors and local stakeholders, and press releases and statements calling for action. This is in addition to the successful campaign that generated 8,000 comments to the EPA this past summer.

People and their experiences are at the heart of any grassroots effort. NBB's program has enabled those experiences and related stories to make their way directly to elected leaders and into the halls of the Capitol. It remains an effective outreach tool and an important component of advocacy. NBB will continue to facilitate these efforts as a tool to strengthen and support ongoing policy efforts.
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