Propel slashes fuel prices on NAFV day

By Bryan Sims | September 20, 2010
Posted Oct. 20, 2010

As part of National Alternative Fuel Vehicle Day, California-based retail fuel marketer Propel Fuels shaved off $1 per gallon from the regular retail price, as low as $1.49 per gallon, on E85 and biodiesel blends at five of its Bay Area fueling stations on Oct. 15.

Launched in 2002, National Alternative Fuel Vehicle Day is a biennial program run by the University of West Virginia and NAFTC.

In partnership with the National Alternative Fuels Training Consortium and the U.S. DOE, the Oct. 15 promotion was part of Propel Fuels' effort to raise consumer awareness of the benefits of using renewable fuels.

According to Propel Fuels CEO Matt Horton, the promotion discount on the day doubled its fuel sales of biodiesel. "We've found in all the markets we're in when we have biodiesel available to the public at or near the price of petroleum-based product, the response from customers is really strong," he said. "Our focus is really on getting first time customers to join with us, take those first steps away from petroleum so that we can help them over time migrate to better fuel choices like biodiesel."

Horton added the company also participates in similar types of events like the NAFVD with the DOE and other partners. The company is in the process of rolling out 75 new fueling stations across California. As part of that market roll out, the company looks to participate or coordinate similar events with fuel discount promotions. "We believe there is a lot of demand in the market and we're working on providing [customers] with access in places that are convenient," Horton said.

In addition to B5 blends, Propel Fuels also offers B20 and B99 blends at select retail fuel stations. Along with its current network of stations in the Bay Area and Sacramento, Propel has begun development of station locations in all major markets across California, with 200 stations expected over the next two years.
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