No. 1 resource: Your trade association on speed dial
No one ever expects an accident to happen to them. That is why they are called accidents. All businesses have risks involved and the production and transport of biodiesel is no exception. If something happened to your company tomorrow, would you be ready? No matter what the issue is, the National Biodiesel Board has resources that can help.
“While we hope it’s never needed, our members can access experts on staff in communications, public relations, fuel quality and testing, the petroleum supply chain, and all kinds of other areas that can be helpful in an emergency,” said NBB Director of Communications Jessica Robinson.
Emergencies can come in lots of different forms, but one of the best ways to deal with an emergency is to have a plan ahead of time.
“A fire, tornado, train derailments, operations issues in a customer’s vehicle, these are all things that can be a problem, and they don’t always happen between 9 a.m. and 5 p.m. on weekdays,” Robinson said. “If having your trade association on speed dial isn’t part of your emergency plan, it should be. We are here to help.”
With advancements in technology, it is easier than ever to get a hold of your association staff if an emergency situation should occur. Smart phones allow 24/7 access to email. Phone messages left on the office voicemail system are automatically forwarded to the individual’s email, so leaving a message at 800-841-5849 is an option.
“If you are writing up a crisis communication plan for your plant and want to include our cell phone numbers, just call the office or email us and we would be happy to get you that too,” said Robinson. “We may not answer on the first ring at 2 a.m., but if you leave a message you will definitely hear back from us in short order.”
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