USB continues to help fund biodiesel communication initiatives

By Erin Voegele | November 15, 2011

The United Soybean Board is continuing its work to communicate the benefits biodiesel and Bioheat. For the fourth year the USB and soybean checkoff is partnering with the U.S. DOE’s Clean Cities program to build demand for these fuels.

The checkoff accepted applications for the biodiesel reimbursement program during the first half of November. Clean Cities applicants are encouraged to develop programs that communicate the benefits of soy-based biodiesel through education, demonstration or promotional initiatives. The goal of the program should be to help improve the availability and use of soy biodiesel.  Participating chapters will be selected by USB farmer-leaders to receive up to $150,000 towards the funding of their biodiesel and Bioheat communications programs. USB will announce the selected programs in December. 

“USB’s Clean Cities program multiplies our opportunity for outreach,” says Mike Beard, USB director and soybean farmer from Frankfort, Ind. “These Clean Cities chapters do a tremendous job of communicating the benefits of soy biodiesel and Bioheat to the public.”

Beard adds that that one of the things that makes an application attractive for reimbursement funds is the amount and type of people a communications program is designed to reach. “We want to reach decision makers who will be making purchasing decisions when it comes to fuels,” he said. This includes fleet owners, municipal officials, industrial users, contractors, trucking firms and others.

According to the USB, the checkoff continues to promote biodiesel and Bioheat through this reimbursement program by working with municipalities that participate in Clean Cities chapters to increase the availability of these renewable fuels. The Clean Cities program features more than 90 local chapters across the nation that work with their local communities to reduce petroleum consumption.

“We’ve been very, very pleased with our partnership with the Clean Cities initiative,” Beard says. “These people have been great to work with and they’ve given us a great opportunity to reach the people that we think can make the decisions and help us help them clean up the environment.”

The USB has also said it will be awarding funds under a second reimbursement program for Clean Cities. That program will focus on creating demand for soy-based products. Three reimbursements of $10,000 and four reimbursements of $5,000 will be given under the program. 


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