Only in a Jeep: Liberty sales double expectations

By | May 01, 2006
An automaker, a biodiesel producer and soybean farmers celebrated the sale of the 10,000th Jeep Liberty Common Rail Diesel (CRD), which comes pre-filled with 5 percent biodiesel (B5), in March. That's double the number of sales expected when Chrysler Group first launched the diesel model in early 2005.

The company made the announcement in anticipation of the 10,000 milestone at the Peter Cremer North America biodiesel refinery in Cincinnati, Ohio. The refinery supplies biodiesel for the Toledo B5 factory fill of the Liberty.

"At DaimlerChrysler, biodiesel is part of our vision for an America that is less dependent on petroleum, protects and preserves the environment, and values a strong and sustainable economy," said Deb Morrissett, vice president of Regulatory Affairs for the Chrysler Group. During her remarks at the Peter Cremer facility, Morrissett noted that in addition to the 30 percent improvements in fuel economy with clean diesel technology, biodiesel further reduces the United States' reliance on petroleum.

Ohio Gov. Bob Taft, Ohio Department of Agriculture Director Fred L. Dailey, and representatives from the Ohio Soybean Council and DaimlerChrysler gathered at the biodiesel plant to celebrate the promise of biofuels.

Peter Cremer North America's BQ-9000 Accredited Producer designation made the company a logical choice as a supplier when DaimlerChrysler announced its plans to factory-fill all of its Jeep Liberty CRDs. Earlier this year, the National Biodiesel Board (NBB) also welcomed DaimlerChrysler's decision to approve the use of B20 in its 2007 Dodge Ram pickup trucks for fleet customers. DaimlerChrysler is the first U.S. automaker to specifically approve of B20 in a warranty position statement.

The NBB's close work with DaimlerChrysler and other original equipment manufacturers (OEMs) was foundational to Chrysler Group's decision to support biodiesel. The NBB's goal is for B20 to be approved in all major diesel engines and vehicles with the new 2007 and later model year engines, and significant progress toward that goal has been made.

Promoting increased use of biodiesel is a part of DaimlerChrysler's campaign to re-introduce diesel-powered passenger vehicles to U.S. consumers. Newer diesel vehicles offer fuel economy improvements of 30 percent and reduced greenhouse gas emissions, compared to gas-powered vehicles. At the same time, diesel vehicles provide the power and performance valued by American consumers.
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