Bioheat branding ready for cooler seasons

By | July 01, 2006
Home heating oil blended with biodiesel has recently become more popular in the Northeast, as well as other parts of the country. Now this product has a standard term. The National Biodiesel Board (NBB) has purchased the term "bioheat" for use in signifying home heating oil blended with biodiesel.

The National Oilheat Research Alliance (NORA) can also use this trademarked name. At its board meeting in May, NORA finalized a sublicensing agreement with the NBB, and will work on broadening the reach of bioheat by managing the trademarked term. To make this emerging industry uniform, NORA and the NBB collaborated to make the term bioheat have some teeth, according to Paul Nazzaro, the NBB's director of petroleum affairs.

Nazzaro predicts bioheat's demand will inevitably rise. "Bioheat is the beginning of a new era for oilheat," he said. "Through the cooperative spirit of the NBB and NORA, the confidence level is very high that we will continue to meet the challenges facing the energy industry. Through efficient combustion technologies, cleaner burning fuels and a burning desire to sustain market prominence, the new oilheat will be tough to beat."

Oilheat distributors blend bioheat, mostly in the New England and Mid-Atlantic states, from B2 to B20. Bioheat provides the same benefits as biodiesel: enhanced energy security; lower emissions and odor, depending on blend; and economic development. Further, bioheat use shows a decrease in NOx emissions.

As biodiesel continues to grow-thanks in part to the federal biodiesel blenders tax credit, and state tax incentives such as New York's credit on bioheat-other recent developments to expand the industry emerge. A most relevant issue at stake is securing the Underwriters Laboratories acceptance of biodiesel as a blend-stock for home heating oil. The NBB and NORA's joint committee on bioheat is addressing such developments.

More information on NORA can be found at
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