Photo: Metro
December 6, 2011
BY Bryan Sims
Brooklyn, N.Y.-based Metro Fuel Oil Corp. continued its expansion on Long Island to better serve its residential heating oil and Bioheat customers by acquiring Rocky & Marciano Fuel Oil, a family-owned and operated company with more than 100 years of combined experience in the heating and cooling industry.
The acquisition of Rocky & Marciano follows the grand opening of Metro’s heating oil and computerized biodiesel blending terminal in September at a site that was originally used by Northrop Grumman Corp. for testing aviation fuels in Calverton, Long Island. Rocky & Marciano Fuel Oil, formerly located in Holbrook, N.Y., has moved to the Calverton site, as well as all of its employees.
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According to Gene Pullo, president and CEO of Metro, Rocky & Marciano customers will continue to be able to purchase a range of heating products from Metro without interruption, and they will also have the option of purchasing Metro’s customized blends of Bioheat out of its Calverton and Brooklyn heating oil and computerized biodiesel blending terminals, which will be delivered in the company’s biodiesel-powered fuel trucks.
Metro has always had an established presence on the eastern end of Long Island on a commercial scale, according to Pullo, but Metro didn’t originally market aggressively on a residential, homeowner scale. Acquiring Rocky & Marciano will bring added horsepower for better serving those communities.
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“After the build-out of the new facility in Calverton, we now have a nice presence there and we can operate better,” Pullo told Biodiesel Magazine. “We were always serving the eastern end of Long Island through our Brooklyn facility, but there was a lot of traveling back and forth. Now that we were able to do the build-out [in Calverton] and, through this acquisition, we want to continue to grow our residential portfolio of business on the eastern end of Long Island. And most importantly, we want to be bringing the eastern end of Long Island biodiesel and Bioheat.”
Metro has been selling and promoting the use of Bioheat in the New York City metropolitan area for the past six years.