The
Northern Canola Growers Association (NCGA) unveiled its new campaign yesterday to differentiate canola-based biodiesel from methyl esters of a different variety. At the NCGA's Canola Biodiesel Forum on Dec. 13 in Minot, N.D., executive director Barry Coleman announced it has trademarked the name Biola Fuels, hoping canola biodiesel producers and distributors will latch onto it and sublicense for use. Why? Biodiesel made from canola is known for its stability and good performance in cold weather. Capitalizing on these beneficial properties, NCGA anticipates this move to be a marketing success for everyone involved, from the U.S. and Canadian canola farmers down to the fuel's end-users. Interested parties should contact the Northern Canola Growers Association for more information.
Ron Kotrba is a
Biodiesel Magazine staff writer. Reach him at
rkotrba@bbibiofuels.com or (701) 746-8385.
Posted: 8:55 a.m. CST Thursday, December 14, 2006