NJ-based Woolley Fuel commemorates 10 years of biodiesel service

By Woolley Fuel | October 30, 2018

Woolley Fuel celebrates its 10th year as a distribution location providing high-quality biodiesel to consumers across New Jersey.

Woolley Fuel was started in 1924 by two brothers Herbert and Norman W. Woolley Sr. Their desire was to start a coal company similar to their father’s and found potential in Maplewood, New Jersey. The brothers built an energy company that is now approaching its 95th year and is still evolving. 

“It is hard to believe that 10 years has passed since the opening of the first public biodiesel fueling station in New Jersey,” said Brian Palmer, New Jersey Soybean Board chairman. “Kudos, thanks, and credit go to Norm and his colleagues for their forward thinking and entrepreneurial spirit in being the first to bring this environmentally friendly fuel to the public. It is our hope that the usage of this important alternative fuel increases, that the environment will reap the benefits, and that Woolley Fuel will continue its success in the marketplace as they enter their 95th year.”

Woolley Fuel President Norman Woolley Jr. created a whole new market when he made his company the first in the state to offer biodiesel to the public. Woolley Fuel started with just B5 blends, and now due to demand, it is selling B30 to customers.

“It’s exciting to see distribution of biodiesel popping up throughout the nation,” said Paul Nazzaro, president of the Nazzaro Group LLC. “It’s even more exciting to see it on one’s own home turf. Having access to high-quality biodiesel is of paramount importance, and organizations like Woolley Fuel spearheading fuel deployment is key to our industry’s success.”

Woolley Fuel prides itself in offering biodiesel that is a clean-burning alternative fuel, produced from domestic, renewable resources. Biofuel from Woolley is accessible throughout much of New Jersey including Essex, Morris, Somerset, Hunterdon, and Union Counties.

Victor DeLuca, the mayor of Maplewood, New Jersey, stated, “Biodiesel has been working for us. Each day hundreds of commuters ride to and from our train station on jitneys that are fueled by biodiesel. Using biodiesel helps us reduce our carbon footprint.”

Along with biodiesel, Woolley is also a major player in the Bioheat sector, providing heating oil to northeastern New Jersey residents. Heating oil has been a part of the Woolley family since nearly the beginning. For 90 years, Woolley has delivered top-notch oil and plans to continue this business model for many more years to come.

“In the past decade, the utilization of Bioheat and biodiesel have become commonplace,” said Eric DeGesero, executive vice president of Fuel Merchants Association of New Jersey. “The recognition of the renewable aspect of the fuel, when combined with the seamless operation of vehicles and equipment running on it, make using it a no-brainer. Woolley Fuel has been a company at the cutting edge of our industry for over 90 years. The fact it was an early adopter of Bioheat and biodiesel is no surprise as they embark on the next 95 years of industry leadership.”

For 10 years Woolley Fuel has made a commitment to biodiesel quality and service. As leaders in the biodiesel industry, Woolley looks forward to the next decade of milestones and success.


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