Ad Campaign Turns up the Volume on Biodiesel Impact
The National Biodiesel Board’s annual advertising campaign hit the airwaves in May with biodiesel education aimed to influence key decisionmakers on the many benefits of biodiesel.
Funded by the United Soybean Board, the U.S. Canola Association and a dozen qualified state soybean boards, this educational campaign allows NBB to reach an audience unfamiliar with agriculture and the biodiesel industry, as a major component includes targeted advertising in the Mid-Atlantic, Washington, D.C., and California regions.
“These ads strive to increase consumer acceptance and industry growth through education and promotion,” said Kaleb Little, NBB director of communications. “Extending our reach nationwide is mutually beneficial for NBB, its members and production agriculturalists across the country.”
So far this year, digital ads have run in The Washington Post, The Hill, Politico, Roll Call, more than two dozen news and information sites, and on social media.
The campaign has already earned approximately 1.25 million impressions. With more than 2,000 clicks on the ads, it’s apparent that viewers are interested in taking action and learning more about biodiesel’s impact across the nation.
The NBB advertising campaign will continue to make a larger impact throughout the summer and early fall, promoting the biodiesel industry and its mission.
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