MTV's "Pimp My Ride" features biodiesel

May 25, 2007

MTV's "Pimp My Ride" television show and West Coast biodiesel producer Imperium Renewables teamed up for a special Earth Day episode April 22. The show featured the transformation of a beat-up 1965 Chevy Impala into an 800-horsepower, biodiesel-powered "bio rocket" that gets 25 miles to the gallon. On top of that, California Gov. Arnold Schwarzenegger made a guest appearance, according to Martin Tobias, CEO of Imperium. With the help of experts, the Impala outraced a new Lamborghini and garnered attention for renewable fuels.

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