Biodiesel was the featured topic of an hour-long segment on RFD-TV’s flagship series Rural America Live in August. Steve Howell, the senior technical advisor for the National Biodiesel Board, and Greg Anderson, an NBB governing board member and farmer leader, were guests on the program that was viewed by thousands across rural America.

“This unique opportunity gave the biodiesel industry one hour of earned media, in prime time across the United States,” Anderson said. “We told the story of biodiesel, from its inception to how far the industry has come today and were able to give the biodiesel story national exposure. Knowing RFD-TV reaches approximately 52 million homes, I know our influence was broad and deep.”

During the segment, viewers were able to learn more about the benefits of using biodiesel fuel in the agricultural industry and on the road.

“I think what connected with the farmer and rancher viewers was the value that biodiesel brings to agriculture,” Anderson said. “We were able to go in-depth on what biodiesel brings to soybean farmers’ bottom line, as well as the livestock industry.”

NBB shared its history and success stories of those who use America’s first advanced biofuel. Viewers were able to call in with questions and comments about the use of biodiesel fuel.

“During our segment, we covered a lot of ground,” Anderson explained. “Steve and I spoke about how the biodiesel industry has created 64,000 jobs, generated 2.5 billion dollars in wages paid, and has an overall impact of $11 billion to our economy.”

The full RFD-TV segment can be found at the NBB YouTube channel.