The Discovery Channel’s Diesel Brothers recently unveiled their latest custom creation, a biodiesel-powered F550 truck during the 2018 Commodity Classic conference. The show’s stars were on site in the National Biodiesel Board booth during the reveal to meet fans and show off their new ride, built as a project by the Minnesota Soybean Research & Promotion Council to bring attention to biodiesel.

“For what started as an idea from a few council members and staff, to turn into this, it is hard to imagine,” said Kris Folland, a farmer-leader from Minnesota. “I don’t think anyone could have believed it would have been this amazing. And then to have Discovery get involved, how do you put a value on that? It’s invaluable.”

The goal of the project was to promote and solidify support for B20 in Minnesota, using the head-turning truck as a promotional piece. However, the biodiesel angle sparked interest from the Discovery Channel due to the fuel’s environmental benefits, which led to the filming of the project build for the television show.

“I thought this was going to be successful off the bat because of the audience we could reach through just the people who follow DieselSellerz and the Diesel Brothers,” said Pat Sullivan, another soybean farmer involved with the project. “We wanted to reach mechanics, gear heads, fuel guys and people who maybe heard bits and pieces about biodiesel but didn’t know much about it or were still thinking back to that one bad experience 15 years ago. We’ve definitely captured the attention of that crowd, and we’ve sparked a conversation.”

The biodiesel truck build is anticipated to air over two episodes as part of season four of the show early this summer on Discovery Channel.