#PumpUpBiodiesel social media campaign raises grassroots biodiesel support
January 2, 2015
BY The National Biodiesel Board
NBB launched a grassroots social media campaign late last year aimed at garnering support for biodiesel and spreading the word about its benefits.
With negative press swirling as the EPA and the White House continued to delay action on the 2014 renewable fuel standard (RFS) volumes, the campaign aimed at sharing positive information about biodiesel. As many biodiesel supporters already know, there are many reasons to be in favor of biodiesel, including reducing greenhouse gas emissions, creating American jobs and reducing our dependence on foreign oil, among many others.
“The campaign was set up to create a positive buzz for biodiesel during a time when the administration was set to make a critical decision on the RFS,” said NBB Director of Communications Jessica Robinson. “Our industry has always had a great grassroots presence and this campaign gave us an avenue to showcase that support.”
Participants used the hashtag #PumpUpBiodiesel on both Twitter and Facebook throughout the month of November. This hashtag reflected the industry’s goals of growing biodiesel to 10 percent of the diesel market by 2022. It also tied to the industry’s call for an increase in volumes under the RFS.
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