Growth Energy and CSP, the leading source for convenience store news, have partnered to host a retailer education workshop focused on how fuel retailers create a competitive advantage for their business by offering higher octane fuels options like E15 and E85. The event takes place June 27 in Charleston, South Carolina, and includes a full agenda covering everything prospective retailers might need ahead of adopting E15.

During the seminar, Growth Energy’s vice president of market development Mike O’Brien will share expertise and best practices on navigating the regulatory landscape, setting up the right fuel infrastructure, and employing the ideal marketing mix for optimal results. Additionally, participants will hear from renewable fuel pioneers, Minnoco and Protec Fuel, who will share how they have maximized their competitive advantage with high-octane fuel options like E15 and E85 at the pump.

“Following the long-awaited approval of E15 year-round, retail interest is at an all-time high and we’re excited to partner with CSP and provide expertise for retailers around the country who are looking to add higher ethanol blends to their fuel lineup,” said Growth Energy CEO Emily Skor. “Growth Energy has been the undisputed leader in expanding the E15 marketplace and has worked hand-in-hand with the leading independent retailers to grow E15 availability to over 1,800 retail locations today.”

For more resources for fuel retailers, head to Growth Energy’s Retailer Hub at GrowthEnergy.org/resources/retailer-hub.