Organization officials announced on April 30 a professional partnership between the National Association of Shell Marketers and RINAlliance, a cloud-based software utilized by renewable fuel blenders throughout the U.S. 

NASM is a brand-specific trade association that represents the business interests of petroleum marketers that have wholesale contracts for the distribution and sale of Shell-branded products.

RINAlliance serves hundreds of petroleum marketers with renewable fuel blending and U.S. EPA compliance matters through the use of proprietary software and dedicated specialists. Since 2007, RINAlliance has provided turnkey compliance and marketing solutions for petroleum marketers blending with renewable fuel.

RINAlliance focuses on the economics of blending by working with clients on rack pricing, RIN values, federal blender credits, infrastructure, competitive supply options and other financial incentives.

“RINAlliance is extremely excited and honored to have the support and endorsement of the National Association of Shell Marketers and we look forward to playing a role in the success of its fuel distributors,” said Dawn Carlson, president of RINAlliance Inc. “NASM understands the regulatory burdens of petroleum marketers and recognizes the value RINAlliance brings to its members.”

Today’s RIN values are the driving factor when it comes to renewable fuel blending.  The positive economics are easily assessed and the ultra-competitive petroleum industry has taken notice of blending benefits. Jennifer Richards, president of NASM, said, “Our marketers across the U.S. benefit from the consulting expertise of RINAlliance as their professionals have the longest and most successful track record in understanding RINs and serving the needs of renewable fuel blenders.”

RINAlliance has established a network of qualified renewable fuel producers by working with EcoEngineers to qualify production and RINs. This network allows RINAlliance blenders access to top tier pricing of their RINs through negotiated contracts with obligated parties while protecting them from regulatory perils.